Marketing today isn’t what it was three decades ago. Customers today are starkly different than customers then. They’re time-starved and can get virtually all the info they need online. They also seem to have an ever-shriveling attention span. Getting customers to listen to your brand is hard, and it’s getting more challenging. As a result, innovative marketing approaches such as custom trade show exhibits and other novel ideas have gained wide currency. And that’s no accident — they work.
Here, you’ll learn what custom trade show exhibits are and discover a couple of interactive trade show booth ideas to help you get the attention you crave.
What’s an Interactive Trade Show Booth?
A trade show interactive is a marketing tactic designed to enable attendees to encounter a brand more closely. It’s about giving people the opportunity to look at your expertly developed displays. A booth’s objective is to give people a memorable experience as they interact with interesting games, technology, objects and people.
Why Custom Exhibit Booths?
You could get generics on the cheap, right? So, why pay more when you could pay considerably less? It’s because there are many reputable vendors charging reasonable prices. It’s because most custom trade show booth manufacturers are proven custom exhibit design pros.
In other words, you’ll most likely get every ounce of your money’s full value. Dealing with tested and proven experts such as Acme expels endless guessing and anxiety.
Three Experiential Trade Show Booth Ideas
As an agency creative, you should design fun activities that people want to try out. A high-quality custom trade show exhibit design plunges attendees into a memorable brand experience.
Here are three interactive trade show booth ideas to start you off.
- Use Touch Screens
Touch screens have become the standard in most custom trade show displays. They let your attendees and booth staffers get the most out of websites without needing a keyboard or mouse.
You may need a few tablets or iPads to execute this idea. You can also design interactives that let people use their own iPads, tablets or smartphones to share pics. You can supercharge your event by introducing prizes to be won.
You may also choose to use large touch screens to display and explain products and services. Such screens allow visitors to explore product specs, benefits, uses, irresistible 3-D models and more.
- Leverage Virtual and Augmented Realities
Virtual and augmented realities have shot to enormous popularity. These amazing technologies deliver the most personalized and sensory experiences any prospect would ever want. They transport people to wonderful digital worlds that look unbelievably real. Once there, they can view your products, exciting places and exhilarating customer experiences via smartphone or iPad.
- Small Displays and Interactive Kiosks
Interactive kiosks and small displays allow for closer, more personal interactions with your visitors. They give you lots of options to keep your visitors engaged throughout the event.
You can rent an experiential trade show booth and use the entire space for an experiential marketing campaign. Or you could use some of the space for the campaign and dedicate the rest to other interactive opportunities.
Alternatively, you could simply set up an iPad stand where visitors might interact one-to-one with the booth staff. Having a technology-free area in the booth where attendees can receive personalized attention is another variant of this idea.