Samsung College

Mobile, Retail

Samsung’s marketing agency needed a nationwide activation to introduce its Galaxy S5 phone. ACME built twenty modular structures from lightweight, structural aluminum. The structures could be combined into bigger footprints and were built for deployment at colleges from the Ivy League to the Pac 12. Each structure features a lightweight, easily deployed fabric canopy, edge-lit branding, and a modular floor system to hide wiring. ACME designed, built, and installed the 9 structures during and aggressive summer activation schedule.